Fujiya Peko Poko Chocolate

Here’s yet another example of playful product design from Japan, Fujiya Peko Poko Chocolate (click on the image to see it full size). The girl character on the left is can be found on other Fujiya products. My favorite is the little piggie in the middle. The back of the package was designed for an American audience, and you can tell this because it warns you not to let your child consume the small plastic sticks.