With Fujiya it's never about the chocolate itself but the packaging! What i like about this product (click on the image to see it at full size) is that not only do you get the four chocolate pencils but there's also a nice little small button you can wear as a keepsake to show your Peko or Poko loyalty. There are twelve potential button designs that you might get, shown above is Peko-chan enjoying her watermelon while hanging out at the beach with her doggie.