Red Alert! The USS Kelvin is Following Me on Twitter…
There was a time not so long ago where I seemed to be doing nothing but covering every marketing scheme and merchandisable goodie that the George Lucas empire would produce — and looking back on it to my amazement I actually lamented Paramount’s inability to do anything with Star Trek. But then J.J. Abrams came along and changed all that in no time!
The evidence of this came face-to-face to me today as I suddenly noticed that one of my new followers on Twitter was the USS Kelvin: My first reaction was that this was just a fanboy with a cool icon, but them upon checking out the tweets it turns out to be a Star Trek XI trivia contest sponsored by Intel and Lenovo. Needless to say the contest looks pretty cool, but I’d wish they’d take even a step further and customize those IdeaPad laptops with a Star Trek theme.
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