The Star Trek XI Press Conference in Berlin: To Boldly Promote Where No Producer has Gone Before…
I haven’t seen this film yet, but I know one thing for certain: J.J. Abrams really knows how to promote a film! I’ve now seen him pushing this film every where from Australia to Wired magazine — and I like the fact that he’s not taking his audience for granted. He seems to understand that this isn’t just about making a film, but rescuing a franchise that could fade away. Of course at the end of the day this film has to be damn good, but the amount of work I see him doing is a good indication.
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