Is a Marvel eComic Worth Two Bucks?

Posted by Michael Pinto on Apr 3, 2010 in Comic Books, Tech |

Marvel iPad App

On one hand I’m very impressed that Marvel is going ahead and doing an IPad app — but the pricing of $2 per issue seems a bit high to me. My gut tells me that the way Marvel makes their money is by merchandising and films, so the more kids that can grow up with the Marvel universe characters the more money you’ll make over the long term. I get it that you can’t go from charging something to nothing (currently most books are $4 in print), but honestly most comic books are too short to make the two bucks worth while. Imagine if you will if the cost per eComic was $1 per issue like iTunes songs, or if you had an all you can eat subscription model for $20 a month. But in any case my bet is that we’ll see other comic book publishers follow Marvel shortly (that or new publishers will enter the field).

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