Most studios are okay with just using ads and merchandising tie-ins to drum up publicity for their upcoming animated films, but not Dreamworks. No, they had something much bigger in mind to promote Megamind, Will Ferrell’s upcoming CG superhero movie: they wanted to break a world record. Specifically, the record for most superheroes gathered in a single place. And they did it! In Los Angeles’ Nokia Plaza, over 1501 people showed up in superhero garb, edging out the previous record gathering of 1500 costumed crimefighters. Let’s hope that the movie, out November 5th, is worth this kind of (admittedly awesome) publicity.
Michael Sacco is a freelance editor and writer, currently working as senior editor at WoW Insider.