Relaunched DC Sales Numbers Show Super Interest

Of the 52 initial titles in DC’s enormous brand-wide reboot/relaunch, only Justice League #1 has actually been released yet, but several other titles are already sold out through Diamond, DC’s distributor. Action Comics, Batgirl, Hawk & Dove, Justice League International, and Batman & Robin, along with Justice League #1, have all sold completely out of their first printing, well on their way to second printing each. This is great news for DC, but there are a few things to keep in mind. The first is that these are copies sold to stores, not to individuals. The second is that all 52 titles are fully returnable, making what might otherwise be a sizeable and difficult investment for a small store a little less of a risk. Some stores could be ordering more copies than they normally would to anticipate demand, or there could just be such a massive interest in DC books because of the relaunch. Either way, the next few weeks will see whether DC’s gamble paid off. Just wake me up when Demon Knights #1 ships.

Michael Sacco is a freelance editor and writer, currently working as senior editor at WoW Insider, part of the Joystiq network.