There’s nothing I hate more than someone who spoils a film for me, but for some reason Mavel seems intent on doing just that. The Avengers won’t even hit theaters nationwide until May 4th, but every day leading up to that will undoubtedly prove a significant challenge. Just today I received an e-mail from Marvel offering an exclusive clip from the film and asking me to pre-order the soundtrack. Clips have been pooping up on Facebook, and movie blogs since screenings of the film began earlier this month, and just this week they’ve launched an entirely new set of commercials with even more footage than before.
I appreciate that Marvel cares enough to promote The Avengers to this extent, but I’m fairly certain everyone’s already planning to see the film. It wouldn’t hurt for them to lay off the gas pedal a bit. I already know more about the plot of the film than I care to, and saturating fans could eventually lead to a point of diminishing returns. Perhaps not immediately, but I don’t think they’d like it if people suddenly lost their appetite for superhero-cinema. What I want to know is “am I alone on this?”
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