Posted by Michael Pinto on Mar 10, 2010 in Japanese TV
This Canon Autoboy Luna camera commercial from 1996 has everything that a fanboy would want in life: A chance to get to hang out at a space station with a pretty model and her adorable doggie! By the way I half suspect that the space station motif was inspired by the Michael Jackson music video Scream which came out about a year before this — and of course that production owed a great deal to 2001: A Space Odyssey. Read more…
Posted by Michael Pinto on Mar 5, 2010 in Japanese TV
Yes this Nissin ramen commercial starts out quite normally, but then it quickly travels from the Swiss alps to the Twilight Zone. So like little Miss Muffet our ski bunny is in the middle of a forest enjoying her warm but somewhat lackluster noodles: And then suddenly behind the trees appear two Kamen Rider villains, one with a pepper grinder head and the other with a cheese head. These two villains of lackluster instant noodles then attack her meal by zapping it with extra delicious flavor. Our heroine then goes on to enjoy her Milk Seafood Noodles as if nothing abnormal had occurred. Read more…
I’ve got to admit that not that I’ve started to fall in love with Japanese stop motion animation that I can’t stop looking for it on YouTube. This latest advert that I came across is done with claymation and while it has a very kawaii quality to the animation the character designs (or what happens to them) don’t look too typical of what you’d associate with anime. The animation itself is selling a yogurt drink called Yakult mill mill (ヤクルト ミルミル) which uses bifidobacteria to clean your intestines. Another thing I like about this spot is that compared to American ads for similar products like Activa this spot seems so much more entertaining. Read more…
Posted by Michael Pinto on Mar 1, 2010 in Japanese TV
This cute animated commercial for the Tokyo Sky Tree (東京スカイツリー) which when it opens in the spring of 2011 will be the tallest building in Japan. The groundbreaking for the structure was started in 2008 and the construction is being backed a group of six terrestrial broadcasters (including NHK) who will use it to transmit digital television signals. If you’d like to see the ongoing construction of the building the webcam is here. And here’s a computer rendering to give you an idea of the scale and design of the building: Read more…
Posted by Michael Pinto on Feb 28, 2010 in Japanese TV
The old vegetarian admonishment is “never eat anything with a face” — so of course looking at these very kawaii veggies heading to their doom makes me feel a tad guilty. This spot was done for Acecook which makes a wide assortment of ramen. Read more…
The quality of this Dainichi stop motion animation commercial for Blue Heaters from 1987 is amazing — keep in mind that this was done several years before Tim Burton did The Nightmare Before Christmas in 1993. And what blows me away is that the entire commercial had to have been done without any computer help, not to mention is that it looks like they’re using a replacement technique similar to George Pál with his Puppetoons. Yet for all technique the advert is funny and fluid — it makes me wish that I knew the studio and could give proper credits. Read more…
This animated Japanese commercial for Karno struck a real chord with me — the spot is so simple yet so very powerful. This advert is a real case of less is more as you have very graphic character designs accompanied by minimalist child’s sing song. Yet the story of a little girl crying and being cheered up by her mother offering her a candy is quite universal and heartwarming. People always identify the complexity of anime as a visual trademark, but having looked at quite a few educational animated segments from NHK I can tell you that isn’t the case. To me what sets anime apart is more than just the craftsmanship but also the storytelling. Read more…
Posted by Michael Pinto on Feb 23, 2010 in Japanese TV
GummiX is the latest craze from Japan for kids: It’s a kit that allows you to make your own realistic bug candy. So it’s sort of like do-it-yourself gummy worms but allows you to cook up a wider range of more realistic critters. In fact the website shows kids decorating desserts with various candy bug toppings. Here are some screenshots from the official website to give you a better taste: Read more…
Posted by Michael Pinto on Feb 22, 2010 in Japanese TV
The above ever so cute promo for Indiana Jones and the Kingdom of Crystal Skull features the official mascot for the Okayama Broadcasting Co. Apparently their mascot always exclaims Oh! in any situation including running away from a giant ball at an archeology site. There’s something so charming about the low quality animation being used on this spot which contrasts so well with a high budget Hollywood film trailer: Read more…
Posted by Michael Pinto on Feb 18, 2010 in Japanese TV
What’s not in the Pocky commercial? We have dancing salarymen, cosplay clad maid cafe maids, pram pushing mums and a fleet of taxi drivers who all feel the need to express their enthusiasm for their favorite snack! Read more…
Posted by Michael Pinto on Feb 18, 2010 in Japanese TV
American tampon ads can have that “not fresh feeling” feel sometimes — however these two ads for unicharm are much more out there. The first one features a typical absorption theme but then ends with a zero gravity special effect. However the next advert doesn’t look like anything you’d see here in the States: Our protagonist is sleeping away happily while not being distracting by her stuffed doll collection which then animates to life and dances around her while she is asleep: Read more…
Sure everybody is making a fuss over Google Buzz, but the minute I watched this Emoticon Sushi Roll video by vlogger Taro I knew that I was looking at the next big thing in social media. When he’s not reinventing web 2.0 Taro has a YouTube channel which introduces folks to Japanese cooking. Being an artist my favorite dish is his Edvard Munch tribute: Read more…