Generally, Japanese commercials tend to be a bit more outlandish than our own TV spots, so I was a bit surprised to learn that Apple hasn’t really done much to change the format of their recent iPhone 4 ads for an international market, aside from hiring Japanese actors of course. It would seem that Apple has focused almost entirely on their Face Time feature, hoping that live video chat would be enough to sell anyone on their reception-impaired smart phone. To be fair, a simple case can fix that, but why should there be a problem in the first place — right? Any ways, the commercials are still pretty cute. I just wonder if it’s enough to steal NTT Docomo’s loyal fan base.
How sad is it that I found the Japanese TV spot for Robert Rodriguez’s Predators more enticing than the TV spot airing here in the states. Sure, Japan edited the spot to feature the Yakuza character a bit more, but that’s not really the point. I tried to put finger on it and finally I think I’ve figured out why — the edits they did make feature some actual action. While our own TV isn’t exactly boring, we’re given a number of second-long clips that feature explosions and gun fire. The Japanese TV spot, on the other hand, shows off the slightly longer initial clash between a Predator hunter, and the katana-wielding Yakuza. Needless to say, it was enough to seal the deal for me — I’ll be buying ticket opening day. Read more…
Posted by Tim Sheehy on May 26, 2010 in Japanese TV
These commercials for the Japanese credit firm, JCB, feature J-Pop vocalist Ninomiya Kazunari miraculously saving the struggling Japanese economy with a simple swipe of his JCB issued credit card. The commercials are pretty hilarious, but at the same time I’m a little confused. In fairness, they’re technically encouraging some form of economic stimulation, but that’s only assuming people are actually going to pay off the balance they borrow on those cards, which, in part, is the reason behind the current global financial crisis. A bit ironic, don’t you think? Read more…
Posted by Gia Manry on May 15, 2010 in Japanese TV
What do you get when you throw a hot Japanese actress into a costume vaguely reminiscent of a bit player in Xena: Warrior Princess and give her breast beams? The answer, of course, is something like the above video, found by Topless Robot. Read more…
Posted by Tim Sheehy on May 4, 2010 in Japanese TV
I’m not sure what it is with Japan and making still images come to life, but the latest commercials for their Shigekix candies — I’m told they’re kind of like WarHeads, but not as sour — do just that. The commercials, which feature some well known paintings, such as the Mona Lisa, have the portraits belting out a cute little jingle while enjoying the tasty snack food. It almost kind of reminds me of a Japanese iPhone app called PhotoSpeak which allows you to animate still pictures with audio recordings. If you’re interested in the app, check out the app store for more info, and if you want to see more of the commercials, check the Shigekix website — they’re all there. Read more…
For Lotte’s latest commercial for their ACUO brand of gum they’re featuring an animated Haruhi Suzumiya (and her friends) interacting with live action actor Toma Ikuta. As much as I love Haruhi I think the cutest part of the advert is when he runs out side and the three street cats that are looking at him transform into cat girls: Read more…
Posted by Michael Pinto on Apr 9, 2010 in Japanese TV
This Godzilla themed canned coffee advert perfectly captures my inner crankiness when I can’t get my daily caffeine fix. The commercial is for Kirin Black Deep Body Fire which features a “51% blend of carefully selected premium bean” from Guatemala. Although the two main selling points are that this coffee is both sugar free (and thus low calorie) and apparently tastes quite bitter. Read more…
Posted by Michael Pinto on Apr 8, 2010 in Japanese TV
This commercial is for Daiwa House, the largest homebuilder in Japan. Apparently D-room is a reference to the dining room in a Japanese house. In fact when you’re looking at real estate ads in Japan they’ll often use letters to represent the number of rooms in a house. So an LDK would be a house with living room, dining room and kitchen. And from what I can see D-room is an online service for real estate. Read more…
Posted by Michael Pinto on Apr 7, 2010 in Japanese TV
These two adverts for Mizkan are quite creepy yet somehow pleasing with their offbeat humor. Both commercials seem to be for onigiri which are Japanese rice balls which can come in both triangle and round shapes. And although the spot doesn’t show it onigiri are quite often wrapped in seaweed. I really got a kick out of the second commercial which shows the creative ways to incorporate onigiri into a creative bento box for lunch. Read more…
Posted by Michael Pinto on Mar 30, 2010 in Japanese TV
This Nescafe spot starring Mariah Carey is from the year 2000. I half suspect that Carey didn’t go to Japan to do the spot because it seems to be shot against green screen. The give away is her awkward interaction with her co-star who I believe is Japanese comedian Sanma Akashiya: Read more…