The other week, Softbank debuted a lengthy 5 minute 30 second long ad for their mobile phones starring the ever-popular “White family.” For those of you who haven’t seen any of the previous ads, they were centered around a multi-racial Japanese family with a dog (Otousan) as the father and often range from hilarious to adorable. The latest ad sees Otousan attempting to fulfill his dream of traveling in space, and guest-stars Japanese astronaut Satoshi Furukawa, who had spent several months on the International Space Station last year. you can watch that portion of the ad above. The final three minutes of the full ad feature former Japanese boy-band, turned Television hosts, SMAP and can be viewed by clicking here. Read more…
Just like Darth Vader’s cameo in a series cell phone ads, Yoda recently starred in a Japanese commercial for Nissin’s Cup Noodles — speaking English, no less. Of course, they had to subtitle him, but it would seem the Jedi master wants Japan to recover from its recent tragedies as much as anyone else; the commercial ends with him wishing the force be with the entire nation, kind of a sweet little gesture on Lucas’ part. I wasn’t aware you could use the force to boil water, though. Also, the line “Boil Japan.” looks a bit strange out of context. Oh well, it’s still kind of cool.
So can cats for that matter. That’s why I’ve fallen in love with Afflack’s Japanese commercials. Admittedly, I’ve been obsessed with them ever since I stumbled across their original “Maneki Neko Dakku” CM months back. Something about a dancing cat and duck makes me swoon every time I see it. It helps that the song is really cute and catchy as well. In fact, it was so catchy that the company released a full version of it complete with a music video. While I’m sure these ads would probably flop in the US, it’s amazing to see how it has caught on in Japan. The latest commercials feature ARASHI’s Sho Sakurai and idol/actress Aoi Miyazaki playing a duet on an organ while the duck and cat join in. It’s terribly cute, and will probably have children all over Japan begging their parents to switch their providers as a result. Then again, when it comes to Japan, cute is always chic.
This is the most adorable thing I’ve seen all weekend. I’ve heard of cats that bark, but a dog that meows? First of all, I love Shiba Inus. Aside from simply being the cutest dogs on earth — debatable, sure, but I’m not about to concede on that — they always seem so friendly and peaceful. As soon as it started to meow in this clip, I just lost it. Apparently the puppy picked up the habit from his feline companion who you’ll see in some of those photos later in the video, but seeing as it does sound a little more like “nyan” than “meow,” I have to wonder if someone else was giving it lessons. For those who are curious or confused, “nyan,” is sort of the Japanese equivalent of “meow.” Nevertheless, it’s totally cute. Also, note the overly dramatic music and constant reaction shot from the host/celebrity guest of the week — god, I love Japanese television. Read more…
Chupa Chups is a Spanish brand of lollypops and in 1995 their Japanese agency this very odd advert featuring a Mr. Spock styled alien in a silver spacesuit which seems a bit, well you be the judge: Read more…
When ever most of us think of anime we mostly think of TV shows or films — however like the US the use of animation was very popular for commercials in the 50s and 60s. Some of the nicer spots here also feature some amazing stop motion animation which reminds me a great deal of the look that Pixar has these day: Read more…
Nintendo, like Apple, knows exactly how to market their products to their core audience , no matter how much a gimick the product may be. Case and point, check out these commercials that are currently airing overseas. The system will be out in a little over a month, but rather than show how the product actually looks — I imagine it doesn’t look too impressive on a 2D screen — they’ve decided to simply hire the most popular boy band in the nation and have them react on film to what they’re seeing. So, how will that sell the system? Simple. If it’s good enough for them, it has to be good enough for you. Of course, it could very well be, but we won’t know until the system ships to North America later this year.
These have to be the most confusing Japanese ads I’ve ever seen. In fact, had I not researched it further, I doubt I would have realized they’re for a pachinko machine — Sanyo’s Star Wars Fever. The machine hit the market a few years back and while I’m not sure you’d still find them littered through out Japanese pachinko parlors, you’ll probably find one if you look hard enough. I’d rather just sit back and enjoy these terrifying, yet hilarious commercials. I just love the Empire’s fleet of Darth Vader themed 747s – or are those suppose to be B-52s. It’s hard to tell. Read more…
Posted by Tim Sheehy on Dec 22, 2010 in Japanese TV
I adore Hikaru Utada. She’s perhaps the most recognizable Japanese pop icon in recent years. In fact, I’m pretty sure she still holds a record or two for selling over 8 million copies of her debut album in Japan alone. That’s a lot by our industry’s standards, and even moreso by their own. That aside, she’s got a lovely voice and a natrual beauty to compliment it, which is why I fall head over heels in love every time she does a commercial. This latest ad has her singing “Can’t Wait ‘Til Christmas,” which was included on the recently released Utada Hikaru Single Collection Vol. 2 while leaning on a giant bottle of Pepsi Nex Zero — a drink I personally find delicious. It’s a shame you have to fly to the Japan to try it, though. Read more…
