Nintendo, like Apple, knows exactly how to market their products to their core audience , no matter how much a gimick the product may be. Case and point, check out these commercials that are currently airing overseas. The system will be out in a little over a month, but rather than show how the product actually looks — I imagine it doesn’t look too impressive on a 2D screen — they’ve decided to simply hire the most popular boy band in the nation and have them react on film to what they’re seeing. So, how will that sell the system? Simple. If it’s good enough for them, it has to be good enough for you. Of course, it could very well be, but we won’t know until the system ships to North America later this year.
These have to be the most confusing Japanese ads I’ve ever seen. In fact, had I not researched it further, I doubt I would have realized they’re for a pachinko machine — Sanyo’s Star Wars Fever. The machine hit the market a few years back and while I’m not sure you’d still find them littered through out Japanese pachinko parlors, you’ll probably find one if you look hard enough. I’d rather just sit back and enjoy these terrifying, yet hilarious commercials. I just love the Empire’s fleet of Darth Vader themed 747s – or are those suppose to be B-52s. It’s hard to tell. Read more…
Posted by Tim Sheehy on Dec 22, 2010 in Japanese TV
I adore Hikaru Utada. She’s perhaps the most recognizable Japanese pop icon in recent years. In fact, I’m pretty sure she still holds a record or two for selling over 8 million copies of her debut album in Japan alone. That’s a lot by our industry’s standards, and even moreso by their own. That aside, she’s got a lovely voice and a natrual beauty to compliment it, which is why I fall head over heels in love every time she does a commercial. This latest ad has her singing “Can’t Wait ‘Til Christmas,” which was included on the recently released Utada Hikaru Single Collection Vol. 2 while leaning on a giant bottle of Pepsi Nex Zero — a drink I personally find delicious. It’s a shame you have to fly to the Japan to try it, though. Read more…
When he’s not busy lording over the Imperial fleet, or choking incompetent admirals who fail him for the last time, Darth Vader apparently spends his time hanging out in the Land of the Rising Sun. What’s he do exactly? Market cell-phones, what else. It would seem that he’s at the center of NTT Docomo’s latest ad campaign for Samsung’s Galaxy S smartphone. In case you’re wondering, it’s comparable to the Samsung Fascinate and Captivate in the US, featuring the Android operating system. Even though it’s obvious that he’s just hanging out, I’m still wondering what Darth Vader is up to – maybe someone told him that these were the droids he was looking for. Read more…
Generally, Japanese commercials tend to be a bit more outlandish than our own TV spots, so I was a bit surprised to learn that Apple hasn’t really done much to change the format of their recent iPhone 4 ads for an international market, aside from hiring Japanese actors of course. It would seem that Apple has focused almost entirely on their Face Time feature, hoping that live video chat would be enough to sell anyone on their reception-impaired smart phone. To be fair, a simple case can fix that, but why should there be a problem in the first place — right? Any ways, the commercials are still pretty cute. I just wonder if it’s enough to steal NTT Docomo’s loyal fan base.
How sad is it that I found the Japanese TV spot for Robert Rodriguez’s Predators more enticing than the TV spot airing here in the states. Sure, Japan edited the spot to feature the Yakuza character a bit more, but that’s not really the point. I tried to put finger on it and finally I think I’ve figured out why — the edits they did make feature some actual action. While our own TV isn’t exactly boring, we’re given a number of second-long clips that feature explosions and gun fire. The Japanese TV spot, on the other hand, shows off the slightly longer initial clash between a Predator hunter, and the katana-wielding Yakuza. Needless to say, it was enough to seal the deal for me — I’ll be buying ticket opening day. Read more…
Posted by Tim Sheehy on May 26, 2010 in Japanese TV
These commercials for the Japanese credit firm, JCB, feature J-Pop vocalist Ninomiya Kazunari miraculously saving the struggling Japanese economy with a simple swipe of his JCB issued credit card. The commercials are pretty hilarious, but at the same time I’m a little confused. In fairness, they’re technically encouraging some form of economic stimulation, but that’s only assuming people are actually going to pay off the balance they borrow on those cards, which, in part, is the reason behind the current global financial crisis. A bit ironic, don’t you think? Read more…
Posted by Gia Manry on May 15, 2010 in Japanese TV
What do you get when you throw a hot Japanese actress into a costume vaguely reminiscent of a bit player in Xena: Warrior Princess and give her breast beams? The answer, of course, is something like the above video, found by Topless Robot. Read more…
Posted by Tim Sheehy on May 4, 2010 in Japanese TV
I’m not sure what it is with Japan and making still images come to life, but the latest commercials for their Shigekix candies — I’m told they’re kind of like WarHeads, but not as sour — do just that. The commercials, which feature some well known paintings, such as the Mona Lisa, have the portraits belting out a cute little jingle while enjoying the tasty snack food. It almost kind of reminds me of a Japanese iPhone app called PhotoSpeak which allows you to animate still pictures with audio recordings. If you’re interested in the app, check out the app store for more info, and if you want to see more of the commercials, check the Shigekix website — they’re all there. Read more…
For Lotte’s latest commercial for their ACUO brand of gum they’re featuring an animated Haruhi Suzumiya (and her friends) interacting with live action actor Toma Ikuta. As much as I love Haruhi I think the cutest part of the advert is when he runs out side and the three street cats that are looking at him transform into cat girls: Read more…
