Aardman Creates New Blobs for the BBC

Aardman Animations is wrapping up its fourth year of work for BBC 3, featuring The Blobs. The Blobs originated at Aardman as simple character created for a lip-synch test. When BBC launched a new channel in Feb. 2003, it hired Aardman to create a brand personality and identity for the network. The BBC wanted something creative, humorous, unusual and that would make viewers aware of the network’s alternative program offerings, which are geared toward a youth audience. So Aardman thought its Blobs character fit the bill and developed them for the ID spots.