Fujiya Chocolate Cookies
The package design above is for Fujiya Chocolate Cookies. I tend to notice that Japanese package design (and perhaps Japanese graphic design in the larger sense) comes in two flavors: ultra minimalist and jam packed to the edges. I think the illustration above is in the jam packed category.
Whenever I spot these goodies in Japanese and Asian grocery stores I always snap them up, however in some cases the contents don’t quite live up to the quality of the packaging. However I do get a kick out of sharing the gift warpping with my friends on the net. By the way to see each illustration at a larger size just click on the image.
Below is the bag for the cookies, and below that is the inside of the box showing all of the characters and creatures featured on the faces of each cookie:
