Ruining Classic Characters

Posted by Michael Pinto on Jun 12, 2008 in Hobbies and Collections |

Ruining Classic Characters - Strawberry Shortcake

Just look at how American Greetings has ruined poor Strawberry Shortcake — don’t get me wrong she looked tacky back in the day (she was really a pink rip off of Holly Hobby) but this modern makeover has taken out all of the character out of the character. The modern version misses the point that a shortcake is a cake, and poor Strawberry must be allergic because her cat is out of site:

Beloved Characters as Reimagined for the 21st Century

“Strawberry Shortcake was having an identity crisis. The “it” doll and cartoon star of the 1980s was just not connecting with modern girls. Too candy-obsessed. Too ditzy. Too fond of wearing bloomers. So her owner, American Greetings Properties, worked for a year on what it calls a “fruit-forward” makeover. Strawberry Shortcake, part of a line of scented dolls, now prefers fresh fruit to gumdrops, appears to wear just a dab of lipstick (but no rouge), and spends her time chatting on a cellphone instead of brushing her calico cat, Custard. Her new look was unveiled Tuesday, along with plans for a new line of toys from Hasbro.”

And here is a berry blast from the past from 1980:

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