Tang: The Official Beverage of the Space Race

Posted by Michael Pinto on Jun 16, 2008 in Hobbies and Collections |


My parents loved me way too much to give me Tang, so I had to live with the hardship of drinking primitive orange juice every day of my earth bound childhood. The faux sugar fueled orange power was first sold over the counter in 1959 by General Foods. However the drink didn’t take off until 1965 when the above ad campaign tied it to the Gemini program which forced astronauts to risk their lives in more than one way.

Here’s a pre-space race commercial for Tang starring Bugs Bunny from 1959:

However this cute animated spot from the 70s is the one I grew up with (which came after the space race was over):

And lastly here’s a 1984 commercial which features the Space Shuttle:

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