An Amazing Converse Commercial

Posted by Michael Pinto on Jul 30, 2008 in Animation |

I was watching Adult Swim and came across this amazing commercial for Converse sneakers. As a youth as a designer I use to look down my nose at ad agencies which had long since passed their golden age of creativity in the 60s, but I have to say over the last few years the creative work I’ve been seeing is putting most designers to shame.

This spot incorporates a black and white xerox feel combined with cut out paper animation (like what you;d see in an 80s MTV music video). The entire commercial would be impossible with a computer, yet the animators managed to make it look like traditional animation. The second you get use to the technique in the spot they pull another trick to take the animation to the next level. As a designer I also love the fact that branding isn’t pushed in your face — in fact you want to watch the spot until the end to find out who the sponsor of the spot is.

Credit for the commercial (which is titled Converse: My Drive-Thru) goes to Psyop. The song is performed by N*E*R*D*, Santogold and Julian Casablancas.

Found via dekku.blogspot.com.

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