Japanese Animal Crackers: Learning English with Flavor

Posted by Michael Pinto on Jun 20, 2009 in Design, Hobbies and Collections |

Japanese Animal Crackers package design produced by Ginbis

Recently I was wandering through a Korean food mart and I came across this very cute package design for Japanese animal crackers: Aside from the captivating colorful characters the first thing that blew me away was that the crackers are actually teaching kids to understand English, not Japanese! I started to suspect that this was something just done for the American market, but the package actually comes from Japan (produced by Ginbis). The back of the box even had a cute mini-dictionary of animal names (my favorite touch are the cartoons of each creature next to the name):

Japanese Animal Crackers back of package design produced by Ginbis

This is the top of the box — this alligator looks mighty friendly:

Japanese Animal Crackers: Detail from a package design produced by Ginbis

This is a panda on the side of the box who is giving cake decorating tips:

Japanese Animal Crackers: Detail from a package design produced by Ginbis

This cute creatures were on a side panel as well — even though the designs are simple the artist packed in a great deal of expression in them:

Japanese Animal Crackers: Detail from a package design produced by Ginbis

Japanese Animal Crackers: Detail from a package design produced by Ginbis

Extra bonus: I found this cute monkey that you could cut out on the inside of the box:

Japanese Animal Crackers: Detail from inside of a package design produced by Ginbis

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