Anime Isn’t About the Complexity but the Storytelling

Posted by Michael Pinto on Feb 24, 2010 in Animation, Japanese TV |

This animated Japanese commercial for Karno struck a real chord with me — the spot is so simple yet so very powerful. This advert is a real case of less is more as you have very graphic character designs accompanied by minimalist child’s sing song. Yet the story of a little girl crying and being cheered up by her mother offering her a candy is quite universal and heartwarming. People always identify the complexity of anime as a visual trademark, but having looked at quite a few educational animated segments from NHK I can tell you that isn’t the case. To me what sets anime apart is more than just the craftsmanship but also the storytelling.

Karno candy animated commercial

Karno candy animated commercial

Karno candy animated commercial

Karno candy animated commercial

Karno candy animated commercial

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