Secret Codes With Beads: Toy Fair 2010

Posted by Michael Pinto on Feb 15, 2010 in Design, Hobbies and Collections |

Editor’s Silver Award Pick: When I was first shown this crafts kit I have to admit that on the face of it I was unimpressed — it was just a collection of beads on a string made into a bracelet. But that’s what makes this crafts kit so brilliant! It turns out that every bead in this kit is assigned a secret letter — so kids can put secret messages on the bracelets to give to their friends who can then decode them. Essentially this is a crafters version of a Little Orphan Annie decoder ring! In a show filled with slick gimmicks and dazzling packaging I was impressed with how something so simple could be so engaging. And thus the Bead the Message crafts kit earns my silver award for Toy Fait 2010.

Bead the Message


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