Can Apple’s Genius Be Duplicated?

Posted by Michael Pinto on Mar 27, 2010 in Tech |

In this video Nathan Shedroff talks about the fact that other companies can’t quite “copy and paste” what Apple does well without hiring a Steve Jobs. Apparently Apple uses a “genius design” approach which allows them to produce trailblazing products. I’d say that Nathan is tapping into something larger: Frankly what makes Steve Jobs unique is that unlike so many CEOs he has a genuine respect for creativity and a true empathy for his audience. To me that places him in the same company as a Walt Disney or the head of a fashion or music label. The key ingredient isn’t so much an approach but an ability to cultivate the creativity of a company. So maybe it’s not so much the process itself, but rather having a new role model for CEOs.

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