How Do You Sell the 3DS? Hire Arashi

Posted by Tim Sheehy on Jan 18, 2011 in Japanese TV, Videogames |

Nintendo, like Apple, knows exactly how to market their products to their core audience , no matter how much a gimick the product may be. Case and point, check out these commercials that are currently airing overseas. The system will be out in a little over a month, but rather than show how the product actually looks — I imagine it doesn’t look too impressive on a 2D screen — they’ve decided to simply hire the most popular boy band in the nation and have them react on film to what they’re seeing. So, how will that sell the system? Simple. If it’s good enough for them, it has to be good enough for you. Of course, it could very well be, but we won’t know until the system ships to North America later this year.

Arashi 3DS ad 2

Arashi 3DS ad 1

Arashi 3DS ad 3

Arashi 3DS ad 4

Tim is a pro-blogger and freelance writer out of San Diego, California. In addition to, he contributes to the ModernMethod Network of sites as the Features and Reviews Editor for the Japanese culture and entertainment blog, Japanator. He’s also an Assocaite Editor for their popular gaming blog, Destructoid, and the collectible toy culture blog, Tomopop. For more information, follow him on twitter, or check out

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