Russian PlayStation All-Stars Ad Evokes Smash Bros. Even Further
Many gamers remember the N64’s Super Smash Bros. for having a memorable, almost anti-Nintendo commercial that still gets posted in forum threads to this day. Despite being low-budget, it had charm, and watching beloved characters hit each other around was funny. Fast-forward to 2012, and Sony is releasing PlayStation All-Stars Battle Royale, their take on the Smash Bros. formula, and they have a predictable ad for the United States. But in Russia, the ad is quite different.
Russia’s ad has decidedly less money put into it, with everyday people simply dressing up as characters from the game. However, it’s the fact that it’s so low-budget that makes it more real, and kind of more endearing as well. Of course, it’s all in Russian, which means we can’t absolutely understand the undoubtedly cheesy voiceover, but whatever. This is a far cooler ad than what we got in America. In fact, it’s one step away from both Nintendo’s original Smash Bros. ad and Sony’s PS1 Crash Bandicoot ads.
Sometimes videogames need someone to take the piss out of what is often an inappropriately over-serious medium. Not every game needs to be taken straight; some self-awareness can do wonders in your marketing.
Source: Crunchyroll