Nintendo Game & Watch: Japanese & American Style

Posted by Michael Pinto on Nov 13, 2008 in Japanese TV, Videogames

Long before the Nintendo DS there was the Game & Watch (ゲーム&ウオッチ Gēmu ando Wotchi) which were handheld games produced between 1980 and 1991. What’s funny looking at these commercials is that the Japanese ad above seems to be much more honest about what the product is, while the American ad below (which is from 1983) uses rather elaborate animation and shows the product in action for just a few seconds. Also notice how the Japanese ad is more aimed at young adults while the American ad is just for kids. Read more…

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