Fit’s Dance Contest: Are You Ready Gumshoes?

Posted by Michael Pinto on Sep 29, 2009 in Japanese TV |

Fit’s is a Japanese chewing gum made by Lotte (which is really a South Korean company by the way) and a while ago they started to try their hand at viral video advertising with a series of surreal dance videos. They’ve started their “second season” of the campaign and videos are as strange as ever (which makes me happy).

The videos always follow the same format where the dance music starts and after a cut an inanimate object or animal is turned into a mascot who joins in the fun. And of course loyal gum customers have started to submit their own videos:

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