The Chewing Gum of Haruhi Suzumiya

Posted by Michael Pinto on Apr 12, 2010 in Animation, Japanese TV

For Lotte’s latest commercial for their ACUO brand of gum they’re featuring an animated Haruhi Suzumiya (and her friends) interacting with live action actor Toma Ikuta. As much as I love Haruhi I think the cutest part of the advert is when he runs out side and the three street cats that are looking at him transform into cat girls: Read more…

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Fit’s Dance Contest: Are You Ready Gumshoes?

Posted by Michael Pinto on Sep 29, 2009 in Japanese TV

Fit’s is a Japanese chewing gum made by Lotte (which is really a South Korean company by the way) and a while ago they started to try their hand at viral video advertising with a series of surreal dance videos. They’ve started their “second season” of the campaign and videos are as strange as ever (which makes me happy). Read more…

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It’s the Fit’s Soft & Long-lasting Gum Dance Contest

Posted by Michael Pinto on Jun 13, 2009 in Japanese TV

It was only a matter of time until virral video marketing found a way to Japan — in this case this ad campaign is for Fit’s Gum which is manufactured by Lotte. I have to say that the dance music is rather catchy and i like the added touch of the secondary dancers: The first who is a mannequin and the second girl in the dog outfit. By the way you’ll notice the ever so cute Akita Inu doggie in the lower right corner of one of the spots. Read more…

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