The Secret Surprise in Doraemon Gum

Posted by Michael Pinto on Nov 22, 2009 in Design, Hobbies and Collections |

Doraemon Gum

We’ve all grown up with the Bazooka Joe gimmick: Half the fun of opening the single package of gun was to read the comic tucked inside. And of course the Cracker Jacks version is to give you a secret surprise inside the box — a technique that cereal companies turned into a fine art (not to forget McDonald’s Happy Meals as well). However today I leaned a twist on this old marketing hook thanks to an imported Japanese pack of Doraemon gum. Upon opening my gum I discovered that each individual wrapper had a unique design based on the well known anime cat:

Doraemon Gum: Inside wrappers

Doraemon Gum: Inside wrappers

Doraemon Gum: Inside wrappers

Doraemon Gum: Inside wrappers

Doraemon Gum: Inside wrappers

It’s amazing to me just how much variety that was put into this package design. The design lesson here is that when you go the extra mile, people will will appreciate it.

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