The Secret Surprise in Doraemon Gum

Posted by Michael Pinto on Nov 22, 2009 in Design, Hobbies and Collections

Doraemon Gum

We’ve all grown up with the Bazooka Joe gimmick: Half the fun of opening the single package of gun was to read the comic tucked inside. And of course the Cracker Jacks version is to give you a secret surprise inside the box — a technique that cereal companies turned into a fine art (not to forget McDonald’s Happy Meals as well). However today I leaned a twist on this old marketing hook thanks to an imported Japanese pack of Doraemon gum. Upon opening my gum I discovered that each individual wrapper had a unique design based on the well known anime cat: Read more…

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Chocolate Cookie Cheesecake Delight

Posted by Michael Pinto on Oct 17, 2009 in Hobbies and Collections

Chocolate Cookie: Meiji Takenoko No Sato Cheese Cake

My latest conquest from my local Asian grocery was the Chocolate Cookie: Meiji Takenoko No Sato Cheesecake and I have to say that I was quite impressed with my choice. Inside the package were seven individually wrapped white chocolate covered cookies that tasted amazing. I didn’t quite get the taste of cheese cake, but the cookies did have a nice vanilla flavor to them (the way the chocolate cookie title in this case was misleading). As for the package design I’ve seen more playful solutions before, but I do love the beatnik chocolate mushroom cartoon characters that adorned the box: Read more…

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The Meiji Poporon Strawberry Cookie Will Kill You with Sweetness

Posted by Michael Pinto on Oct 14, 2009 in Design, Hobbies and Collections

Meiji Poporon Strawberry Cookie

I had such high hopes for the Meiji Poporon Strawberry Cookie but alas even with my sweet tooth I couldn’t eat more than just a few of these bite sized saccharine treats. They have puffy wheat outside and a super sweet strawberry filling on the inside as shown in the packaging. And as for the packaging it was slick, but I was a bit let down at the lack of cute illustrations that would have given it that extra something: Read more…

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Vintage Kimba the White Lion Candy from the 70s

Posted by Michael Pinto on Jul 13, 2009 in Animation, Hobbies and Collections

Kimba the White Lion Meiji Creamy Candy from the 70s

It’s always amazing to me what gems people can save from another era: In this case this vintage box of Meiji Creamy Candy from the 70s features a powerful Kimba the White Lion theme on the packaging. The strong use of primary colors really gives this little box a powerful roar: Read more…

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