It’s the 80s and Max Headroom is Flamboyantly Fighting the Cola Wars

Posted by Michael Pinto on Feb 2, 2009 in Television

Max Headroom for Coke: A vintage plastic cup and a promotional poster

As a television series Max Headroom: 20 Minutes into the Future was one of my favorite shows from the 80s. Of course the character of Max pre-dates that series — he got his start with a talk show in England in 1985 which in many ways inspired Space Ghost: Coast to Coast. When Coke launched their new formula they made the bold move of picking Max as their spokesperson using the tagline “Catch the Wave!” Folks loved Max but not the new Coke and the old Coke was bought back with the label “Classic Coke” (which was just recently dropped). Read more…

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