Hikaru Utada is All I Want For Christmas

Posted by Tim Sheehy on Dec 22, 2010 in Japanese TV

I adore Hikaru Utada. She’s perhaps the most recognizable Japanese pop icon in recent years. In fact, I’m pretty sure she still holds a record or two for selling over 8 million copies of her debut album in Japan alone. That’s a lot by our industry’s standards, and even moreso by their own. That aside, she’s got a lovely voice and a natrual beauty to compliment it, which is why I fall head over heels in love every time she does a commercial. This latest ad has her singing “Can’t Wait ‘Til Christmas,” which was included on the recently released Utada Hikaru Single Collection Vol. 2 while leaning on a giant bottle of Pepsi Nex Zero — a drink I personally find delicious. It’s a shame you have to fly to the Japan to try it, though. Read more…

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Madonna Praying for a Japanese Pepsi

Posted by Michael Pinto on Jul 4, 2009 in Japanese TV

Unlike most of those infamous spots where American stars only do a Japanese commercial that never gets seen back home this 1989 Japanese spot for Pepsi was part of a global advertising campaign. However in the States the spot was pulled off the air once Madonna’s “controversial” music video came out, but lucky for us (and the Pepsi New Generation) the Japanese commercial aired. In this advert I like the added touch of Madonna hanging out on her couch watching her own video.

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It’s the 80s and Max Headroom is Flamboyantly Fighting the Cola Wars

Posted by Michael Pinto on Feb 2, 2009 in Television

Max Headroom for Coke: A vintage plastic cup and a promotional poster

As a television series Max Headroom: 20 Minutes into the Future was one of my favorite shows from the 80s. Of course the character of Max pre-dates that series — he got his start with a talk show in England in 1985 which in many ways inspired Space Ghost: Coast to Coast. When Coke launched their new formula they made the bold move of picking Max as their spokesperson using the tagline “Catch the Wave!” Folks loved Max but not the new Coke and the old Coke was bought back with the label “Classic Coke” (which was just recently dropped). Read more…

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